The 1970s were a fascinating era for children’s toys, driven by advancing technology and the influence of popular culture. Electronic toys like Simon, an addictive memory game, and the Atari gaming system brought new, interactive play experiences into homes.
Blockbuster films and TV shows also shaped the toy market, inspiring action figures and dolls that let kids recreate their favorite scenes and dream up new adventures. From space-faring heroes to crime-fighting icons, these toys reflected the spirit of the decade.
Creative, hands-on toys like building sets, board games, and customizable dolls became household favorites, encouraging imagination and social play.
Here’s a look at some of the most iconic toys from the 1970s: classics that defined a generation and still bring back nostalgic memories.
1. Barbie Dolls & Accessories from 1970s
Barbie dolls remained a beloved toy throughout the 1970s and continue to captivate collectors and children today. Each year, new dolls and accessories were released to reflect changing fashion trends.
These Barbie dolls from 1971 show the era’s signature styles, complete with outfits and accessories that mirrored the latest looks of the decade.
2. Atari 400 Home Computer System (Released in 1979)
The Atari 400 Home Computer System was one of the first home computers made for the general public.
It came with a console, a BASIC programming cartridge, a TV switch box for connecting to a television, and an AC adapter.
Despite being a luxury item, especially when the average annual salary was under $20,000, it quickly became a best-seller. Its success marked a turning point in making computer technology accessible to everyday households.
3. Vintage Easy-Bake Oven
The Easy-Bake Oven let young bakers create their own miniature treats with ease. Each unit included cake mixes, small utensils, and a working oven that measured 14 x 6 x 11 inches.
Children could mix ingredients, add water, and bake their creations by sliding the pan into the oven, making the toy both fun and educational.
4. Vintage 1970s Pocket Transistor Radios
Pocket transistor radios became widely available in the 1970s thanks to advancements in solid-state technology, which allowed electronics to become smaller and more portable.
These compact devices gave kids the freedom to carry their favorite music with them and tune in to the latest pop hits wherever they went.
5. Hot Wheels Track and Cars
Hot Wheels cars and track sets were a must-have for any child who loved speed and racing. With their sleek designs and customizable tracks, these miniature vehicles provided hours of entertainment.
They were especially popular gifts for birthdays and holidays, allowing kids to build and race their own high-speed courses.
6. Punch Me Toys
Punch Me toys were inflatable figures designed for playful punching. They bounced back upright after every hit, providing endless amusement.
Popular designs from the 1970s included characters like Frankenstein’s Monster, Snoopy as Joe Cool, King Kong, Batman, and figures from the TV show Welcome Back, Kotter.
7. Silly Putty
Silly Putty was a stretchy, bouncy material packaged in a plastic egg. It could be molded into shapes, stretched like taffy, and even used to copy images from newspapers.
First introduced in the 1950s, it remained a popular toy throughout the 1970s and continues to entertain children today.
8. Toy GI Joe Astronaut
The GI Joe Astronaut figure reflected the excitement surrounding space exploration following the 1969 moon landing.
Like Barbie, GI Joe evolved with cultural changes, and this version allowed boys to imagine themselves as astronauts. It became a favorite toy for young space enthusiasts eager to explore new frontiers through play.
9. Talky Crissy Doll
The Talky Crissy Doll stood out with her ability to “speak” and her unique hair-growing feature.
Measuring 17.5 inches tall, she could say six different phrases when her ring was pulled, including playful responses like “Why not?”
Her adjustable hair length let children style and restyle her, adding to the doll’s interactive appeal.
10. Erector Sets
Erector Sets allowed children to build mechanical models using metal pieces, motors, and other components.
The sets ranged from basic kits to advanced versions with over 900 parts, including remote controls and superhoists. Each set came with an instruction booklet and tools, encouraging creativity and hands-on learning.
11. Hoppity Hops
Hoppity Hops were large, inflatable balls with handles that children could sit on and bounce around.
These bright, bouncy toys provided hours of energetic fun and were a favorite for outdoor play during the 1970s.
12. Eight-Track Portable Music Player
The eight-track portable music player allowed people to enjoy their favorite albums on the go.
Powered by batteries or an AC adapter, these devices made music more accessible, allowing users to take their favorite tunes anywhere.
13. Rock ‘Em Sock ‘Em Robots
Rock ‘Em Sock ‘Em Robots featured two battling plastic fighters controlled by players. The goal was to knock the opponent’s head back with a punch.
This fast-paced, mechanical boxing game became a popular fixture in 1970s playrooms.
14. Hungry Hungry Hippos
Hungry Hungry Hippos was a lively tabletop game where players controlled plastic hippos to gobble up as many marbles as possible.
The game’s simple, fast-paced mechanics made it a favorite for kids and families looking for quick, competitive fun.
15. Simon Says
Simon Says was an electronic memory game that challenged players to repeat sequences of lights and sounds.
As the game progressed, the patterns became more complex, testing memory and reflexes. Its simple concept and increasing difficulty made it a popular and enduring toy of the 1970s.
16. Talking View-Master
The Talking View-Master brought stories to life by combining images with sound. With this device, children could watch and listen to their favorite cartoon characters through special reels.
Each reel contained a series of vibrant 3D images paired with narrated dialogue, offering an immersive way to enjoy popular shows and stories.
17. Walkie-Talkie Sets
Walkie-talkie sets were a favorite among children of all ages, providing endless fun through two-way communication.
These portable devices allowed kids to play secret agents, communicate with friends across the yard, or create imaginative adventures, making them a staple toy throughout the 1970s.
18. Charlie’s Angels Dolls
Inspired by the hit television show, the Charlie’s Angels dolls featured the iconic trio—Jill (Farrah Fawcett), Sabrina (Kate Jackson), and Kelly (Jaclyn Smith).
Each 8.5-inch poseable doll wore a signature jumpsuit and boots, reflecting the show’s stylish crime-fighting team.
The dolls captured the glamour and excitement of the series, which was a cultural sensation during the decade.
19. Starship Enterprise Playset
The Starship Enterprise playset brought the beloved Star Trek universe into children’s homes.
Released in 1979 alongside the debut of Star Trek: The Motion Picture, it featured figures of Captain Kirk, Spock, and other crew members.
The playset capitalized on the franchise’s popularity, which had grown from Star Trek: The Original Series (1966–1969) and The Animated Series (1973–1974), offering fans a chance to recreate interstellar adventures.
20. Raggedy Ann and Andy Dolls
Raggedy Ann and Andy dolls were cherished for their soft cloth bodies, bright red yarn hair, and sweet, simple charm.
Available in sizes ranging from 15.5 inches to 38.5 inches, the dolls were dressed in classic outfits—Raggedy Ann wore a blue dress with a white apron, while Andy sported a sailor-themed ensemble.
Their friendly faces and huggable designs made them beloved companions for generations of children.
21. Lionel Train Set
Lionel train sets were a dream toy for many children, offering a miniature world of railroads. Known for their quality and craftsmanship, Lionel had been producing train sets for over 30 years by the 1970s.
These electric train sets included tracks, engines, and cars, allowing kids to build elaborate layouts and enjoy hours of imaginative play.
22. Children’s Stereo Phonograph
A children’s stereo phonograph gave young music lovers the chance to play their favorite records at home.
Featuring two speakers, solid-state technology, and automatic play for 45 RPM records, these affordable systems allowed kids to enjoy the latest hits while controlling the volume for each speaker—a perfect introduction to the world of music.
23. Street King Skates
Roller skating was a popular pastime in the 1970s, and Street King skates were a common sight at local rinks.
These sturdy skates were designed for both indoor and outdoor use, giving kids the freedom to roll around the neighborhood or join friends for a fun day at the skating rink.
24. Boys’ and Girls’ First Bikes
A child’s first bike was a timeless gift in the 1970s. Designed with sturdy frames and simple controls, these bikes offered freedom and independence.
Whether for a casual ride around the block or an adventure with friends, bicycles remained an essential part of childhood.
25. Mr. Potato Head
Mr. Potato Head was a classic toy that let children mix and match facial features to create their own funny characters.
Standing 9 inches tall, the toy came with interchangeable parts like eyes, ears, and hats, encouraging creativity and imaginative play as kids assembled and reassembled their potato-shaped friend.
26. Pogo Sticks
Pogo sticks provided a fun and active way for kids to bounce around. Models ranged from the junior version, standing 44.5 inches tall, to the super high-rise pogo stick at 48 inches.
These spring-loaded toys tested balance and coordination, offering endless entertainment for energetic children.
27. Foosball Game
The foosball game brought the excitement of soccer indoors, allowing two or four players to compete by controlling miniature figures on a tabletop field.
Players used handles to push, pull, and spin their teams, aiming to score goals in fast-paced, competitive matches that became a favorite in family game rooms.
28. Frosty Snow Cone Maker
The Frosty Snow Cone Maker turned ice cubes into refreshing treats. With a simple hand crank, children could shave ice and add flavored syrups to make their own snow cones.
The set included paper cups, a funnel, and a variety of syrup flavors, making it a popular summertime toy.
29. NHL Table Hockey Game
The NHL table hockey game allowed players to simulate real hockey action by controlling miniature skaters.
With levers to pass, shoot, and defend, kids could recreate their favorite hockey moments and compete for their own version of the Stanley Cup, making it a favorite for sports fans.
30. 4-Car Model Racing Track
Model car racing tracks were a thrilling addition to many homes in the 1970s. This four-car set allowed kids to race miniature vehicles around twisting tracks, providing hours of fast-paced fun.
With the ability to customize layouts, these tracks offered endless possibilities for exciting head-to-head competition.
(Photo credit: RHP / Thomas Jerzinski).